Sales 508.471.2555
Service 877.346.1516
Parts 855.482.1783
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100 Gold Star Blvd, Worcester, MA 01606
508.471.2555 Welcome!
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Welcome to Harr Toyota

Hassle Free Pricing

61 New Cars 170 Pre-Owned Cars

Welcome To

Harr Toyota

Hassle Free Pricing

About Us

Welcome to Harr Toyota


We do whatever we can here at Harr Toyota to support each driver in and around Worcester, Auburn, and Shrewsbury, Massachusetts. Many of our resources can be found online, such as our extensive inventory or our pre-approval form. If you want to get in touch with a team member, you can do so remotely or in person. We’ll remain by your side as you find your favorite car, build the perfect finance plan, and require service after so many miles!



Our Toyota Lineup Is Yours to Explore


Whether old or new, Toyota has a model that will cater to your day-to-day life. Our latest selection of Toyota models is brimming with everything from performance coupes like the Supra to SUVs like the RAV4 and trucks like the Tacoma. If you check out our used lineup, you can find models of any vintage. There are also certified pre-owned Toyota models which come with substantial warranties and perks.


There’s plenty of new innovations going on at Toyota as well, specifically with electric cars. If you’ve given some thought to going all-electric, let us know! We’ll be happy to show which electric cars we have in stock, keep you updated about new electric models Toyota will debut, or even lay out what it’s like to live with an electric car vs. a gas model. We understand electric vehicles are new for many folks, and we want to make the transition as seamless as possible for you!


We Have Various Toyota Finance Deals and Leasing Opportunities


The right finance plan is as important as finding your favorite Toyota. What’s the right plan for you? There are a lot of options out there, options we’re happy to go over with you. If you want to continue driving the latest Toyota vehicles, especially as they continue to debut electric cars, leasing is the way to go. You’ll enjoy a Toyota for a few years and can then switch to a new model in the lineup once the lease ends—or you can buy the model outright. The choice is yours!


For automotive loans, credit questions, or help with arranging your monthly budget, any of our financial experts will be happy to go over it all with you. The online pre-approval form, trade-in calculator, and payment estimator are resources to help you get started straight away.


A Toyota Service Center


Your Toyota will enjoy a long and healthy life with regular service and care. So, be sure to book a visit online with our service center when needed. Your Toyota owner’s manual will highlight when your car needs service and which services are required. If you prefer, we can create a maintenance schedule just for you and your model!


Get to Know Our Toyota Dealer Further!


We continue trying to put as many resources in place as we can for local drivers throughout Worcester, Auburn, and Shrewsbury, MA. So, take your time browsing our site; and if you have questions, our Harr Toyota team is happy to be in contact online or in person!


Offers & Services

Let's talk finances

We have options for flexible financing and leasing, rebates, protection plans, insurance offerings and so much more.

Offers & Services

College Rebate

Your diploma can help you open a lot of doors. In fact, it can help you open the door of a new Toyota with the College Rebate program.

Offers & Services

Military Rebate

We truly appreciate all that you do in your life of service, and we'd like to share a small token of our gratitude.

Toyota Certified Used Vehicles

Shop Toyota Certified

You don't have to worry. You're covered.

Explore the benefits of our Gold Certified and Silver Certified Programs.

Collision Center

Award Winning Collision Repair Facility

We Will Buy Your Vehicle

Even If You Don't Buy One Of Ours!